Branding Bristol

Branding Bristol

Searching for graphic design Swindon? We have a solution for you and also some comments on the web design industry trends for 2019 and beyond.

Paragraphs are no longer regulated to simple column distributions or wrapping geometric forms. Paragraphs of now and the future are bigger, full of hovers, emojis, images, style changes, Microinteractions, and strange distributions, where expression is king! The size has increased considerably and we’re not shy when it comes to combining fonts and decorative styles, Big Paragraphs are one of the key terms in trends.

We’ve all heard the rule that serifs are for print and sans serifs are for screen. But what are design trends for if not to give convention a little shaking up? While sans, with its clean readability, is still the go-to for longer bouts of website copy, more and more brands are turning towards bold serifs in other aspects of their designs such as headers and callouts. There’s a good reason for this: serifs were designed to be decorative, making them perfect for emphasis. And even though serifs are often associated with the past, they have lots of character and are more adaptable than you might think. Take for example the rounded serifs that play into Mailchimp’s cheerful branding. Or the wedge serifs and bold strokes that create a modern look for Medium.

Brutalism is described like this by the Nielsen Norman Group: “Brutalism in digital design is a style that intentionally attempts to look raw, haphazard, or unadorned. It echoes early 1990s-style websites (think Craigslist and the Drudge Report). Sometimes this aspect of brutalism is expressed as bare-bones, almost naked HTML site with blue links and monochromatic Monospace text.” And while few people would classify this design style as pretty, it does have a certain charm for some content types. And with a stark and bold style, it definitely makes an impact when you stumble on one of these designs.

We have helped many businesses over the years with their marketing plans and strategies… and we continue to work and help these businesses to this day. We love to work with exciting brands and businesses, we enjoy working with our customers and really getting to know them and understanding their business. We are passionate about good design, music, art and sweets!

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