SEO services in Boca Raton

Search engine optimization Boca Raton? Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.

What Factors Affect Local SEO? According to a local SEO case study by Moz, the factors that influence local SEO can be divided into 2 parts; factors that influence the local 3-pack and map rankings & those that influence organic search rankings. You can see that both the local 3-pack and organic listing rankings require Google My Business signals, Citation signals, Link signals, Reviews and OnPage signals as the major factors. Let’s discuss them in detail.

67% of internet traffic occurs on mobile phones! Don’t lose that traffic simply because your website is not optimized for mobile use. Strive to be as accessible as possible. If someone searches on their mobile phone, they should be able to get the same information and enjoy a great experience as they would on a desktop computer.

As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low.

CAE Marketing & Consulting, Inc. is a Boca Raton Marketing Agency (yes, we’re actually located in Boca Raton, FL 33432) offering the best results-driven search engine optimization in South Florida. We are Digital Marketing consultants with over 16 years of professional internet marketing experience. There are many cheap SEO companies in South Florida. The reason they’re cheap is because their business model is built on churning clients quickly. These SEO agencies focus more on bringing in new unsuspecting customers, rather than actually working on their customers’ campaigns and delivering results. Find more details at Top SEO agencies in South Florida.

If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.

Local SEO keywords are most commonly associated with “Transactional Intent”. These keywords are considered the holy grail in organic marketing. Sometimes referred to as “buy now keywords”, transactional intent keywords have a very high conversion rate and are responsible for driving sales and generating new leads for your business. While many SEO strategies are based around ranking sites for competitive, high-value keywords, there is an overlooked ROI in local SEO. Despite relatively low search volumes, local searches often carry a lot more intent and can deliver valuable traffic to your website. Find even more information at caemarketing.com.