SEO laws and best practices change every year so here are some SEO tips for best results in 2019. Dave Davies, CEO of Beanstalk Internet Marketing, said machine learning is about to explode in 2019. “While we’ve seen machine learning in search with RankBrain, Google News groupings, etc. we haven’t really experienced the true power of what it can be. This is the year that changes,” Davies said. “We can see the prep work coming with some of the layout changes the engines are pushing out and their drive to answer intents rather than questions. This is the root of machine learning’s impact on search.” But machine learning won’t just be something to watch on Google and the search engines, said Jenn Mathews of Jenn Mathews Consulting. “Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews said.
Topic clusters are a hot new SEO tool that many sites haven’t yet used, which is a pity, as search engines are changing their algorithms to favor content structured this way. Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation. Both users and search indexers like knowing how pages are connected to one another at a glance. Pillar pages are a great way to structure your content to support this goal.
WordPress SEO tip : Perhaps a bug bit me because every time I’m on a great website, I always resize my browser to check if the site is responsive. The same bug must have bit someone at Google as well, because if you haven’t noticed, they’ve already introduced mobile friendly labels in search results. What does that mean? If your website is not mobile friendly, you will enjoy worse rankings than mobile friendly websites. Your readers will also know your site is not mobile friendly long before they get to your homepage, which reduces your click-though rate. Google recommends adopting responsive web design (RWD) – a web design technique that allows developers to build website following a mobile-first approach. Websites built around RWD techniques will always look and function great on all devices. If RWD won’t work for your business model, which is unlikely, you can go for a hybrid mobile solution. Just make sure mobile visitors get to your mobile site, and there are no content (or URL) conflicts that will end up messing your WordPress SEO. This Google SEO Guidebook has an entire section explaining how to go about it.
Every year there are alternating calls that “SEO is dead” or “Link building is dead”. But in fact, even in 2019 backlinks will continue to play an important role. In 2018, Gary Illyes from Google said at a conference that the good old PageRank is still an important ranking signal for Google internally. And link power, or authority, is achieved via backlinks. In fact, so-called “linkless backlinks” may play an even bigger role in 2019. This consideration is based on the fact that Google can also consider mentions of websites or brands on other websites, although no direct link refers to the target page. Practical tip: For SEO 2019, you need to understand that link building via third- and fourth-class article portals or unmotivated guest posts will no longer work. Instead, you should invest in unique content that users enjoy consuming or sharing. You should also be careful with guest posts in general. Two years ago, Google warned against low-quality posts of this kind, so make extra sure you the quality is on point. A simple rule that you can also follow in 2019 when building links: Each time, think about whether the link to your page really offers the user added value.
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