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High quality digital interactions are key factors. Resonant UX copy, intuitive chatbots and user-friendly payment methods are already key aspects of online companies today. Never underestimate the power of conversational marketing. Consumers expect pleasant digital interactions online and therefore, informative forums also provide good informal marketing opportunities. Customers expect increasingly smooth, frictionless transactional experiences. Today, mobile phones are more popular than desktops for consuming digital information. For this reason, it is essential to optimize your site for mobile access. New gestures for using on phones make websites even more user friendly.

Micro-moments are relatively new to the digital marketing world and defined like this: “an intent-rich moment when a person turns to a device to act on a need- to know, go, do or buy.” How can you work micro-moments into your marketing plans? Be where your customer is in real-time. This doesn’t follow the standard sales funnel model. With quick and easy access to what they want now, customers are able to act on their needs immediately, meaning their behavior is more unpredictable than ever. So, what should you do? Looking to increase engagement, sales, and customer retention? Omnichannel marketing is just what the doctor ordered. Omnichannel marketing is when you advertise your brand consistently and cohesively across multiple marketing platforms, like email, social media, and even off-line. In doing this, you’re connecting with your buyers the right way: through personal messaging, great UX, and brand awareness that allows for engagement.

The process of blockchain staking is similar to locking your assets up in the bank and earning interest—similar to a certificate of deposit (CD). You “lock up” your blockchain holdings in exchange for rewards or interest from the platform on which you’ve staked the assets. Many exchanges and platforms offer staking, with both centralized and decentralized options. You can even stake blockchain from some hardware wallets. The lowest risk option for staking would be to stake stablecoins. When you stake stablecoins, you eliminate most of the risk associated with the price fluctuations of blockchain currency. Also, if possible, avoid lockup periods when staking.

Another top tip is to remember that when you do include one-offs, such as holidays, don’t forget to subtract any regular spending. For example, say you normally spend £100 per week on food shopping and £30 on petrol, if you’re abroad for the week, you won’t spend this, so make sure your budget reflects this. What’s different about my budgeting technique? It’s often said “In debt? Do a budget!”, “Skint? Draw up a budget!”, “Wife run off with the milkman? BUDGET!” Yet while budgeting is seen as a solution, unfortunately most budgets are worthless. The main problem is that because they concentrate on a typical month, they massively underestimate your real spend, as this misses huge costs such as Christmas, summer holidays, new sofas or getting a new car. Broad categories like “motoring” make it too easy to forget the small expenditures that add up. Instead, “motoring” should cover MOTs, new tyres, petrol, insurance, breakdown cover and more. Hopefully the Budget Planner counters that by having nearly 100 separate categories. Read more details at https://sakkemoto.com/.