Excellent digital marketing guides from MarketingSpaces

Premium digital consulting guides by MarketingSpaces: Now, you need to build your marketing machine. The one that will allow you to double your marketing impact – without doubling your marketing stress. You are probably building on top of something that is there already – an existing marketing and sales plan. This plan is what you are ‘running’ now – the marketing and sales building that doesn’t work. The one that doesn’t allow you to grow. If you want to build your designed pipeline, at some point you will have to ‘switch off’ or ‘consume’ your current one. Let’s run with the building analogy. Very few people knock down their existing building and completely rebuild an ideal, fit for purpose new build. Instead, they look at what they already have in place and think, ‘How can we use this to form part of our fit for purpose design? What do we need to compromise on? Is that too big a compromise? Should we just ditch it?’ Discover even more info on marketing courses.

This means for most businesses, it’s becoming ever more challenging to run a profitable business and meet return on ad spend (ROAS) targets; their expected ROI from their digital marketing efforts is not necessarily happening as fast as advertisers would like, or in ways they expect. Align Your Digital Marketing Strategy with Your Business Goals: Your digital marketing strategy must reflect your business strategy, as well as both your short-term and long-term goals. Hence, the are a few considerations to make when either getting started in your digital marketing campaigns or when planning to scale up. If you are a well-established brand, you probably already benefit from a reasonable degree of brand awareness. Chances are, you have successfully built up a customer base and have collected plenty of data in the process, so you know your audiences well and are more easily able to target new and existing customers. These historical data points will help you gain insights into what has worked for you traditionally and build on your strategy moving forward.

The aesthetics and content should invite Internet users to learn more about the products you offer, transmit security and trust by integrating clear texts and contact information. In addition, you should make sure that your website’s design is responsive since currently much of the queries about products and online sales are made from mobile devices. Make sure you have your digital marketing funnel all planned out. Sometimes better known by the abbreviation SEO, this means of promotion allows natural referencing experts to influence the search results of the search engine (like Google) so that your e-store is positioned on the first page in relation to the keywords used. According to its algorithm, good positioning will depend on many criteria such as the competition of the chosen keywords. It is therefore important to develop an SEO strategy for your dropshipping store if you want to double your dropshipping sales.

The short snippets of text that you see on top of Google’s search results are called Featured Snippets. They are special because of where they appear in your search results. Any marketer worth his or her salt would want to have their content appear as a featured snippet. The featured snippet could be in the form of definitions, tables, lists or steps. Also referred to as “Position #0”, it is placed even above the number 1 result on Google’s search results. For a website visitor, featured snippets are great because they get a glimpse of the information without having to check out all the other search results. For the business whose site is featured, it will give them a lot of exposure, make them look credible — all of this without spending a single penny on ads.

Why China dropshipping? China is the largest coal producer in the world with a production of 3.89 billion tons in 2014. The country has the third largest coal reserves in the world, behind the United States and Russia with some estimates claiming the reserves can sustain the country for more than a century. The largest open-pit coal mine in China is situated in Haerwusu and has an estimated 1.73 billion tons of coal reserves. Majority of the coal is consumed domestically with China being the world’s biggest coal consumer, with an annual consumption of about 3.2 billion tons. China is also a global leader in the production of non-metal minerals. The country has an annual production rate of 97 million tons of phosphate rock. Other valuable minerals produced in China are tungsten, copper, tin and iron ore among others.

Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section!

Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. See more info on https://marketingspaces.co.uk/.

If you’re managing your social media campaign on your own, using a tool that lets you schedule posts a week or more in advance could save you time. However, this method isn’t as sustainable. A successful channel needs real-time posts and direct engagement with followers. Posting in real-time shows your followers that your brand is relatable, relevant, and open to communication. Focusing on social media management on top of all of your other responsibilities takes away from effectively running your business. You could miss out on new sources of revenue and if you’re just starting out on social media, it can be challenging to tackle it on your own.

The dropshipping model provides small startups with limited resources the opportunity to confidently compete with medium and large-sized online retailers, thus making the e-commerce world an equal playground for all. This being said, expect to see more e-commerce stores adopting this model in the future.