Behavioural Capitalism is a variant of capitalism in which human action becomes the most important factor for the production and provision of goods and services. The model of behavioral capitalism therefore follows a different, neutral approach and has little in common with surveillance capitalism other than that both want to approach the same phenomenon. Nevertheless, it is recommended to work with this preparation. However, since these pages are only intended to briefly describe Behavioural Capitalism, a deeper examination of other concepts can only take place separately.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. All of this may sound terribly abstract, but on closer inspection, behavior has always been used as a raw material, though not always so. We do not want to refer to the sale of indulgences in the Middle Ages, but to the insurance industry. It is aprime example of how the behaviour of the customer, often in the person of the representative, is researched, then evaluated by the company, and finally used to improve existing products, i.e. insurance, and to create new services. Only in this way were creative developments such as safeguarding one’s own death conceivable. Since these are immaterial, i.e. intangible goods, the behaviour of interested parties and customers is of outstanding importance. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra Details at Erich von Werner Society and Behavioral Capitalism.
The data volumes obtained are now stored in the behavioural factory, a metaphor to represent a complicated and decentralised processing process more plastically, and processed in parts into products. Forecast products as well as satisfaction products are produced. Forecast products are used to estimate the future behaviour of an individual. A typical example would be a user of a social network who is interested in hiking, presents photos and documents participation in events. The algorithm can now read this data and supplement it with other information such as age, place of residence, brand inclinations, style, etc.
Behavioural Capitalismhas therefore becomefirmly established, but without being perceived as such. State-of-the-art technology enables a never-before-seen embedding that can penetrate into the most intimate areas of the individual. A development that requires closer scrutiny and must not continueto take place in the shadows, for an unleashed Behavioural Capitalismwould be an even stronger force than Financial Capitalism ever was. He would be a means of domination. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society believes that the world is approaching a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Overpopulation and missing life perspectives (e.g. due to the demographic development on the African continent). Few of the world’s most threatening problems : Gender Inequality: Due to gender inequality, education and economic opportunity are inaccessible to many women of all backgrounds. About 150 countries have laws that discriminate against women’s rights. Underrepresented in governmental bodies, women only hold an average of 23 percent in parliamentary seats. Although women make up approximately half of the population, there have historically been social barriers to economic and personal freedom for women. While much has been done to alleviate this, there is still quite a way to go, especially in the developing world. Women are disempowered from a young age, when they are held back from attending school for financial reasons or because of the perception that their education does not matter. Globally, women still earn less than men, and women with children tend to earn even less. This is a waste of potential and hampers progress on obstacles to global prosperity.