Expert marketing software reviews? If you check out some of the user-written Ontraport reviews available online, you’ll get an idea of how effective the platform is. But of course, our team doesn’t trust reviews easily, so we decided to see for ourselves. So, let’s talk about some of the Ontraport features your company can benefit from: No matter what branch of business you’re in, marketing automation comes in handy. With Ontraport, you can create fully integrated campaigns. These guide your leads through the entire process of eventually becoming a real customer. Read even more information at infusionsoft and ontraport.
As a matter of fact, even experienced marketers might need some time to learn the ropes here. The only group that might have it easy are salespeople who’ve used advanced CRM tools before, while beginners are bound to face a steep learning curve. All in all, give yourself about a week to a month to grasp how every single tool works. The best thing about comprehensively-provisioned CRM systems is, they always come with powerful contact management features. And Ontraport is no different. Since all its CRM operations are directly linked with the corresponding contact database, you can bet you’ll get all the critical management privileges. The process of adding contacts, for instance, is incredibly flexible. If you’re trying to create a contact base from scratch, you could leverage Ontraport’s landing pages, SMS, and forms. Otherwise, users with pre-existing lists can proceed to import their contacts manually or through direct import.
This software’s user interface is a mixed bag, with some people finding it too complex, while others think it is manageable, so if this is your first automation software, you may need some time to understand this software’s functionalities. Ontraport’s CRM is great for maintaining categorized lists of your prospects, it allows you to send emails and newsletters to these lists to collect their data and update them regarding your business. Email and marketing automation are the strong features of this software and some companies only use Ontraport for its automation.
The order form has been designed specifically to simplify the entire check-out process. It converts better than the typical stuff as it minimizes the drag. The templates you can find have been proven to be extremely effective by countless Ontraport ecommerce users over the years. But there’s more. You’ll also find upsell forms. Presenting a one-time offer to the customer is a great way to increase your average order value. The platform makes identifying the best way to do it a breeze. Then, all your customers have to do is click a Yes or No button based on whether they want to grab the special offer.
Now, when you combine all these provisions, Ontraport transforms into one heck of a powerful marketing and CRM platform. Imagine the possibilities that come with that. But then again, if we’re honest about this approach, bundling all these functionalities in one autoamtion software has one major downside. You risk comprising the overall user experience because of the complex framework involved. How so? Ok, take a second and think about it. Admittedly, quite a number of the “all-in-one” solutions we’ve reviewed here at The Digital Merchant come with a relatively steep learning curve. They give beginners a hard time piecing together their multiple tools. Interestingly, the team at Ontraport understands that, and they claim they’ve tweaked the entire platform to make it as simple as possible.