Best rated Digital Marketing bachelor & master programs today: CIT expresses its commitment towards this mission through the accomplishment of the goals in the field of Engineering and Economy set below: Development and advancement of knowledge carried out within the country and abroad. Training young researchers in theoretical evaluation. Expanding professional and scientific qualifications of our graduates. Conducting research and Developing innovations. Providing better higher education and fellowship opportunities for graduate students, bachelor students, and lifelong learning skills. Contributing to support strategic priorities and developmental interests of the country. Creative activities. Find even more information at Big Data Profile master programs.
Your decision to enroll at University College “Canadian Institute of Technology” will be a life-changing event. Here are some key reasons why you should consider your university education with us: Academic Study in English. CIT curricula and teaching are conducted in English only, providing the additional benefits of improving your English language skills without extra costs. Having fluent English is a great plus when looking for new employment opportunities and access to an international career.
Majlinda Fetaji is Full Professor, in Computer Sciences and Technologies. She Received her PhD in South East European University, Faculty of Contemporary Sciences and Technologies, Computer Sciences and a Master of Sciences, from Ss. Cyril and Methodius University in Skopje, Electro-technical Faculty. Majlinda has a teaching experience for more than 20 years in undergraduate and Master programme. She published 122 papers which can be can be found at the following link. In 12 NOV 2009 she was awarded as the Researcher of the Year 2008 – Macedonian Academy of Science an Arts (MANU) Awarded the prize Researcher of the Year 2008 from Macedonian Academy of Science an Arts (MANU) based on the published research.
Entelë Gavoçi received her Ph.D. in Physics from University of Bologna (Italy) in 2009 and Associate Professor title at the University of Tirana (UT), Albania in 2013. She graduated in Physics and Business Administration at the University of Shkodra “L. Gurakuqi” (Albania) and got a Master in Biophysics from UT. She works on various Applied Physics areas, particularly on electromagnetic exposure systems, biological effects of ionizing and non-ionizing radiations, and radiation protection. Her research is funded from several institutions including IAEA, COST, Italian INFN. Entelë has been engaged in academic teaching since 2001. From 2018 to 2020, she held the position of Head of Radiation Protection and Monitoring Networks at IANF (Albania). Under her role as the main counterpart and lead investigator for a national project at IANP, she oversaw the implementation of the new National Network for Radiation Monitoring and Emergency Warning and played a crucial role in developing the National database for monitoring radioactivity in the air.
Vasil Qano has a Doctor of Science degree from the University of Tirana, where he did his preparing phase at Surrey University and Swansea University, UK. He has a BA and MSc degree in Physics from the University of Tirana, Faculty of Natural Sciences. He has broad experience in teaching and leading in higher education, starting from 1971. From 1998 to 2001, Vasil was Director of the Minister’s Office, Ministry of Environment. Vasil has many published research papers and articles on Scientific Reviews and is the author of two books, respectively “Physics for compulsory education and gymnasiums” and “Astronomy for gymnasium.” The subjects he delivers are physics, photonics, mathematics, informatic systems management.
Sokol Abazi graduated as Industrial Chemist in Albania, Tirana University in 1989. In 1997 he obtained his PhD from Fribourg University (Switzerland) in organic synthesis using radical chemistry. After a Postdoc in Total Synthesis of Natural Products at Oxford University in 1998, he worked for a couple of companies in the UK and Switzerland and then returned to Albania working as a Professor at Tirana University. Since 2015 he is a Full Professor at CIT, from 2020 he holds the Rector position. His research interests are mainly focused on natural products, organic synthesis, and supercritical fluid extraction (SFE). In the last decade, he has been working on the use of a modified “soxhlet-like” extraction technique using sub-critical CO2. He is an expert on structure elucidation techniques, including NMR and MS techniques. Find extra details on https://cit.edu.al/.
Alfons Harizaj is a professor of mathematic at Canadian Institute of Technology. He obtained his graduate degree in mathematic (1988) from the University of Tirana, Faculty of Natural Sciences, Albania. Dr. Harizaj received his Ph.D. in mathematic (2017) and master of science in Numerical Analysis (2008) from the University of Tirana. He teaches math courses in the Faculty of Engineering. Dr. Harizaj has published university textbooks for engineering and economy study programs, university textbooks for professional study programs, and many papers and presentations in scientific journals and conferences. His experience also includes being a member of numerous professional committees and research advisory boards.
Eugen Musta graduated in “International Economic Relations” and specialized in “European Economic Integration” at the “University of National and World Economy” in Sofia, Bulgaria. He holds a Doctorate in Finance and for almost a decade now, he has been engaged as a lecturer in academia. His research work and interests reflected in scientific papers, national and international conferences, cover a range of topics: financial markets and institutions; corporate finance; Islamic finance and banking; public finance; welfare economics; growth and development; political economy, etc. He was a curriculum designer and trainer at ASPA and as a coordinator, trainer, and mentor in many programs supporting young entrepreneurs and the development of the startup ecosystem in Albania.
Communication marketing guides by Edan Gelt right now: These are examples that have an obvious mechanism toward the building of trust. Consumers have long memories and acts like this will serve these companies well for years to come. But, there are more subtle examples. In the Philippines, the CEO of the McDonald’s operation in that country created a video. This video details the safety measures McDonald’s is taking to protect both consumers and their staff. This might seem like an obvious approach. However, at the same time other companies are portraying their staff as ‘heroes.’ This approach is being criticized for ignoring the fact that the employees are in as much need of protection as the consumers are. Discover additional details on Eden Gelt.
It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.
In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.
As part of your brand communication strategy you will need to provide relevant and consistent content. For example, if your main social media account is Instagram you should aim to post once a week (ideally at the same time, on the same day each week to build consistency). Your posts should be well-thought-out, helpful and add real value. You should not be posting content for the sake of posting. Irrelevant or dreary content can hurt your brand image. Remember, quality over quantity, always. Discover even more information at Eden Gelt.
This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.
Turn on the message app in GMB – it may be painful to answer sometimes, but this is a great way to capture leads. By engaging in messaging this gives you the power to talk to your audience in real time. These conversations are what can help your business stand out because it shows you are a real person rather than a bot or a corporate conglomerate company, that personal touch goes a long way. Don’t let the fact of being ‘live’ scare you away from messaging through your GMB. There are settings that allow an automated response so if you don’t want to be monitoring your messaging 24/7 this initial response will give your customers the response they want while you can get back to them with their exact answer the next day or during business hours.
Lead by Example: Testimonials on Google, Yelp and Facebook lend credibility to your brand. Ask your existing clients to write a review and share their experiences. Even better than written testimonials are those done in video format and shared to your Google page. Samples of your work or case studies can also be extremely helpful when closing a new client or attracting new ones. Case studies share how your product or service created value for someone else and samples of your work exhibits how you did it.
There are several ways to effectively ask your clients to give you reviews. You can politely ask by weaving it into your closing. Adding links in your email signature to sites you wish to have reviews on is effective and professional. You can ask in all correspondence and on social media by sharing a link set up in GMB. When you receive reviews, interact and respond within a timely manner. By responding quickly and skillfully, it shows your customers and those potential customers who are researching you online before making that initial interaction that your business values client feedback. Positive reviews and responses are going to have a positive effect on potential customers when researching your business. Reviews and responses also increase your business’s visibility in search results. Discover extra information at Eden Gelt.
Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.
SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world!