Looking for a digital marketing company in India offering public relations (pr) and media outreach ? We have good news for you! We will talk about the latest marketing strategies in 2020 and also introduce you to one of the leading digital marketing agencies in Mumbai.
If you’ve ever created a buyer persona, you’re already familiar with personalization. 90% of the U.S. population found personalized marketing content very or somewhat appealing in 2017, with only 4% saying it was not very or not at all appealing. According to Forbes, 44% of consumers say they are likely to buy from a company again after a personalized shopping experience. The key differentiator between programmatic and traditional advertising is that programmatic can occur in real time. This puts more power in the hands of the advertiser. Potentially, even small advertisers can leverage programmatic advertising for maximum ROI. But it’s precisely how they use this power that determines whether advertisers are successful. Programmatic advertising relies on a combination of automation, big data, and technical expertise. You still need human capital to do it, which not every business has. In its current form, it’s a better option for brands with mass-market appeal than those with niche appeal. Nonetheless, with programmatic ads taking over digital display advertising, it’s a trend to keep tabs on.
Successful social media campaign begins with an audit to determine the social landscape. How prominent is our presence in social media. What is our competitor working upon. The latest industry trends. Where do the opportunities lie? Alongside profiling your audience and determining how they behave. This is used to develop an sounding social media strategy to deliver results. Cause posting on social media is an easy task but getting the results requires stream-lining of multiple activities. Determine and set the optimal path to reach your potential audience targeting the what, when, where growing your fan base steadily by engaging them and converting them into potential leads. Find more details at Top Marketing Companies In Mumbai.
Chatbots will continue to be an important part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work. Many brands already use chatbot technology, including rideshare brand Lyft. You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.
The digital experiences we create are unique, engaging and results-focused, integrating the highest levels of creativity and technology. We fuel online and treat every single client`s business as if it`s our own. We deep dive into your industry, the data, the ROI, and own it. Our clients know us as a committed digital marketing partner who delivers on time, on budget & above expectations. We EAT, SLEEP, and CREATE Digital Vibes at Go Lead Digital Marketing Firm! Source: https://www.goleaddigital.com/.